THE FROZEN THAMES - QUEST FOR THE ICE FOX

THIS CONTEST IS OPEN TO CANADIAN RESIDENTS (EXCLUDING QUEBEC) ONLY

AND IS GOVERNED BY CANADIAN LAW.

HOW TO ENTER:

No purchase necessary. The contest begins on Monday, October 15 at 12:00:01a.m. Eastern Time and ends on Friday December 8 at 11:59:59 p.m. Eastern Time (the "Contest Period"). Participation via internet only. All entries must be entered by sending an email to canadacontest@mcclelland.com. Entrants can access the email address at www.mcclelland.com/icefox. The entrant must include his or her name, email address, return mailing address, and the correct answer to the final clue. Limit 1 entry per person or per e-mail. If it is discovered that you attempted to enter more than once, all your entries will be void.

HOW TO PLAY AND SOLVE THE QUEST:

The Thames has frozen over forty times. A narrative snapshot from each of those events is captured in Helen Humphreys' work "the Frozen Thames". On many occasions, the ice on the Thames gave birth to frost fairs, ad hoc gatherings of merchants, food vendors, gamblers and all manner of trade and cold commerce.

The Quest for the Ice Fox is a geographical mystery that requires its players to use their language, math and geographic gifts to discover the place in London, England, where a frightened fox, set loose for a hunt on the ice, is confused between the white world of the Thames and the snowy streets of London, and disappears into the city itself, appearing seven times and finally going to ground at its final, prize-winning destination.

Each week during the Contest Period (at approximately 5:00 am EST on Mondays) registrants will receive a clue that they need to solve to move on to the next clue. The contest will feature a total of eight weekly clues, issued one per week over the Contest Period.

Each clue has three parts, which are:

1. 1. The beginning point on the frozen Thames (as denoted in Google My-Maps). This will be pointed to from Facebook.
2. The offset from that beginning point to a destination point where the fox was spotted. A feature of this destination is used in the next part of the clue.
3. An encrypted riddle that can only be unlocked with the word from the destination above. The encrypted riddle contains a final clue to a two digit number. That number, combined with its seven mates will provide the exact longitude and latitude of the spot in London where the fox finally went to ground.

SUMMARY OF WEEKLY CLUES

We begin with a starting point on the frozen Thames. We provide an offset requiring knowledge of when the Thames froze. The offset location provides a key to the clue's cipher. The cipher, solved, reveals one number of eight. All eight numbers create the final latitude and longitude of the fox's finally resting place. And, you can't solve a clue's cipher without the key, which comes from the offset, which comes from being able to answer the question about the Frozen Thames. The first registrant who correctly identifies the correct latitude and longitude of the fox's final resting place and e-mails their answer to the Contest Sponsor will be the Grand Prize winner and the next five registrants who correctly identify the answer will be the Runner's Up. The decision of the contest judges will be final. Maximum one prize per person.

ELIGIBILITY:

This contest is open to all residents of Canada (excluding Quebec) who have reached the age of majority in their province or territory of residence at the time of entry except employees (and those with whom such employees are domiciled) or agents of McClelland Stewart ("Sponsor"), its advertising and promotion agencies, w8nc inc. and the contest judges.

THE PRIZES AND APPROXIMATE RETAIL VALUE:

There will be one Grand Prize awarded consisting of an Amex travel voucher in the amount of $2000, equivalent to two return economy tickets from Toronto to London England and one copy of Helen Humphrey's book "The Frozen Thames" (A.R.V. $24.99). Travel voucher must be used by December 15, 2008. Maximum prize value is $2,024.99. There are 5 Runner Up prizes, each consisting selection of books from www.mcclelland.com valued at $100 and one copy of "The Frozen Thames". Approximate value $124.99. Prizes must be accepted as awarded and are not transferable or convertible to cash. No substitutions except at Sponsor's option. Sponsor reserves the right to substitute the prize or a prize component with one of equal or greater value.

Odds of winning depend on the number and skills of registrants.

To be eligible to win their prize, the person selected for the prize must confirm and agree to all of the following, amongst other things, in a release prepared by the Sponsor: (i) they confirm that they agree to the contest rules, that they are in conformance with the contest rules and that they agree, amongst other things, to the use without compensation of their own photographed image, their name and city of residence in all publicity campaigns related to the contest, and (ii) they waive all recourse against the Sponsor relating to the use of their prize or participation in the Contest.

GENERAL CONDITIONS:

By entering the contest, each selected entrant agrees to the publication, reproduction and/or other use of his/her name, address, voice, statements about the contest and/or photograph or other likeness without further compensation, in any publicity or advertisement carried out by the Sponsor in any manner whatsoever, including print, broadcast or the Internet. The Sponsor, its advertising and promotion agencies and the contest judges are not responsible for late, lost, misdirected, delayed or illegible entries.

Without limitation, the Sponsor, its advertising and promotion agencies and the contest judges will not be liable for any failure of the web site during the contest; for any technical malfunction or other problems relating to the telephone network or lines, computer on-line systems, servers, access providers, computer equipment or software; for the failure of any entry to be received by the Sponsor, its advertising and promotion agencies or the contest judges for any reason including, but not limited to, technical problems or traffic congestion on the Internet or at any web site; or any combination of the above. Further, the Sponsor, its advertising and promotion agencies and the contest judges will not be liable for any injury or damage to an entrant's or any other person's computer related to or resulting from participating or downloading any material in the contest.

The Sponsor reserves the right to withdraw or amend this contest in any way, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this contest as contemplated by these Rules. Any attempt to deliberately damage any web site or to undermine the legitimate operation of this contest is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

No correspondence will be entered into except with the Contest registrants. This contest is subject to all applicable federal, provincial and municipal laws. Void where prohibited by law. The decisions of the contest judges with respect to all aspects of this contest are final and binding on all entrants without right of appeal.

By submitting an entry, that entrant agrees to the contest rules including all conditions stated therein. The Sponsor and those associated with them will bear no legal liability, expressed or implied. In the event it is subsequently discovered that a Winner has departed from or not fully complied with any of the contest rules.

In the event of a dispute, online entries will be deemed to have been submitted by the authorized account holder of the email address submitted at the time of entry. "Authorized account holder" is defined as the person who is assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. If the identity of an online entrant is disputed, the authorized account holder associated with the email account at the time of entry will be deemed to be the entrant. A selected entrant may be required to provide proof that he/she is the authorized account holder of the email address associated with the selected entry name change. The sole determinant of the time for the purposes of a valid online entry in this contest will be the contest server machine(s).

The Sponsor, reserves the right to cancel or suspend this contest in the event of any accident, printing, administrative, or other error of any kind without prior notice or obligation.

By entering this contest, each entrant expressly consents to the Sponsor, its agents and/or representatives, storing, sharing and using the personal information submitted with his/her entry only for the purpose of administering the contest and in accordance with Sponsor's Privacy Policy unless the entrant otherwise agrees.